INNOCEAN COMPANY

[Discover Innovative Power in You]

WHAT WE ACCOMPLISHED

We’ve accomplished quite a bit since our founding in 2005. Scroll through our interactive timeline to see some of our most important milestones.

2022: JUL 2022Announced the Future Business Strategic Keywords "C.D.M", Accelerating Digital Transformation

‘INNOCEAN Worldwide’ → ‘INNOCEAN’, Re-establishment of the Brand System

MOU Signed with Asia's Leading Independent Agency, running “Asia Creative Hub” Project in Full Throttle

INNOCEAN Wins Grand Prix of the Year in MAD STARS 2022

Eleven Prizes in Red Dot Design Award; JUN 2022IEU, Wins Award at Cannes Lions; MAR 2022Acquires 100% of the Stake of 'Canvas Worldwide', the US-based Media Agency

Evolving to Claim Leadership in the Contents Industry after Acquiring Studio Lennon

Selected “Agency of the Year” by Spikes Asia 2022; FEB 2022KIA EV6 Super Bowl Ad Ranked No.1 in Automobile Brands at AD Meter 2022, Ranked No.4 Overall

2021: NOV 2021No.1 Creative Advertising Company in Korea Again for 2 Years by Campaign Brief Asia; JUN 2021Awarded a Gold Lion at Cannes Lions International Festival of Creativity 20/21; MAY 2021Acquires Digital Marketing Company 〈D.PURPLE〉

2020: DEC 2020INNOCEAN Europe Named “Agency of the Year - Germany” at 2020 Eurobest; OCT 2020Selected as “The Hottest Korean Agency in 2020”; AUG 2020Signs MOU with Autonomous Driving Company 42dot; MAR 2020Establishes New Overseas Operations in Singapore & Indonesia

INNOCEAN USA Wins MediaPost’s “2019 Automotive Agency of the Year”

2019: NOV 2019Triumps as the Winningest Company at Korea Advertising Awards 2019 with 12 Wins

Establishes Korea’s Largest Licensing Infrastructure with Cafe24

Wins Spike Asia's "Agency of the Year - Korea" for Two Years in a Row; OCT 2019Unveils Smart Glasses "GLATUS"; JUL 2019Launches New Media Business at Central City

Acquires Global Digital Company Wellcom Group

Grabs Its First Silver at Cannes Lions 2019; MAY 2019Signs Joint Business Agreement with Lotte Cultureworks; APR 2019INNOCEAN & Skelter Labs to Seek New AI Business Opportunities; MAR 2019Wins Grand Prix at ADFEST 2019

2018: NOV 2018Wins Two Grand Prix at Korea Advertising Awards 2018; SEP 2018KIA “BEAT360” Sweeps All Major International Design Awards

Wins “Best of the Best” at Red Dot 2018 with Showroom “Genesis Gangnam”; AUG 2018“20 Years of Brilliant Moments with Hyundai” Campaign Breaks Record for Most Viewed Ad Video in India; JUN 2018HMG “Chatty School Bus” Wins Bronze at Cannes Lions 2018; MAR 2018Opens Employee Child Care Center “INNOKids”; JAN 2018Unveils ‘Smart Driving Sunglasses’ at CES 2018

2017: DEC 2017Acquires US-based Creative Agency “David&Goliath”; NOV 2017Establishes a ‘Position-free’ Parallel Corporate Culture; AUG 2017Launches startup Fostering Program 'PUMP’ Season1; MAY 2017Ranked 1st in CSR Category of Finance Asia’s “Asia's Best Companies”

“Shackleton’s Return” Draws over 100 Million YouTube Views

Partner with NEW to Expand Media Contents Business

2016: DEC 2016Power Battle Watch Car Wins Top Prize in Animation Category at "Korean Content Awards 2016"; NOV 2016Wins Grand Prix at "Korea Advertising Festival" for 7 Consecutive Years

Signs Digital Creative MOU with Facebook; OCT 2016Joins Campaign Brief's "The 20 Most Awarded Agencies in Asia" Rankings; JUL 2016Reacquires UNICEF's "Mother-Friendly Workplace" Certification; JUN 2016Launches European Creative Hub, INNOCEAN Berlin; MAR 2016Signs Local Advertising Rights MOU with Wallan Trading of KSA; FEB 2016INNOCEAN's Super Bowl Ad Celebrated as USA Today Ad Meter's First Ever Non-American Brand Winner; JAN 2016Wins Grand Prix at "TVCF Advertising Awards 2015"

Wins One Show’s Top Online Video "Automobile Advertising of the Year 2016"

2015: DEC 2015Snatches Grand Prix at Korea Color Awards 2015 for Gwangju-KIA Champions Field

Opens social big data analysis facility ‘Digital Command Center’; NOV 2015Crowned as the winningest agency at Korea Advertising Awards 2015; OCT 2015Global CEO Ahn, Kun-Hee named the winner of Chung-Ang Media and Cultural Award; SEP 2015Claims five wins at CLIO Awards 2015; AUG 2015Launches a new stand-alone global media business operation ‘Canvas Worldwide’; JUL 2015Makes Initial Public Offering; listed on KOSPI market; JUN 2015Wins three Bronze at Cannes Lions 2015

Sponsors Cannes Lions’ opening & closing gala for four consecutive years; MAY 2015Produces full 3D animation, a first in the Korean advertising industry

Wins three Bronze awards at New York Festivals 2015; APR 2015Sends three employees to Cannes Lions to serve as juries

Launches 17th overseas operation, INNOCEAN MEA FZ-LLC; FEB 2015Receives Seoul City Mayor’s Award for INNOCEAN Mentoring Course Season 4 Project; JAN 2015Wins One Show’s Top Broadcast Automobile Advertising of the Year

2014: DEC 2014Acquires ‘2014 Best Family Friendly Management’ certificate from Ministry of Gender and Equality; NOV 2014Global CEO Ahn, Kun-Hee receives Appreciation Plaque from Korea Advertising Awards

Wins nine awards, including three Grand Prix, at Korea Advertising Awards; OCT 2014Jointly organizes a modern art exhibition ‘Tomorrow 2014’

Signs MOU with UAE Juma Al Majid Group; AUG 2014Global CEO Ahn, Kun-Hee receives International Honor Award at AD STARS 2014; JUL 2014Hosts Korea Speed Festival 2014, nation’s first ever street circuit racing tournament; May 2014Opens 16th overseas operation, INNOCEAN Mexico; Apr 2014Chosen as the ‘Agency of the Year’ at Delhi Advertising Club 2014; Jan 2014Wins One Show’s Top Interactive Automobile Advertising of the Year

2013: DEC 2013INNOCEAN GCC (Global Creative Council) established. Comprised of a select group of our finest creative minds, the GCC meets quarterly to discuss and share the latest innovations from across the globe.; JUL 2013Wins Red Dot∙IDEA∙iF, highly prestigious, top-three design awards.; Jan 2013Executes all marketing and promotions for Special Olympics World Winter Games 2013 at Pyeongchang.

2012: Dec 2012Winner of most awards, including the highest number of Grand Prix at Korean Advertising Festival.; Jun 2012Wins five Cannes Lions awards.; May 2012Executes all branding and marketing, including logo design, for Expo 2012 Yeosu (a.k.a. the World’s Fair); FEB 2012Super Bowl commercial for Hyundai named to top ten list by USA Today for the first time.

2011: May 2011First agency to achieve certification as an official promoter of the International Motorsports Games.

2010: Oct 2010Executes all marketing and promotions for Korean F1 Grand Prix.; May 2010Hired by Korean government for all planning and execution of national booth during Shanghai expo.

2009: Sep 2009Opens joint company, INNOCEAN-CBAC in Beijing, China.

2008: Dec 2008Establishes Americas RHQ in Huntington Beach, USA.

2007: Jul 2007Establishes Europe RHQ in Frankfurt, Germany.

2005: Nov 2005INNOCEAN India in New Delhi becomes its first overseas operation.; May 2005INNOCEAN establishes HQ in Seoul, South Korea.

WHO WE ARE

INNOCEAN aims to become a global leader by creating future value through customized total marketing strategy service.

Global CEO Message

Lee, Yong-Woo Global CEO,
INNOCEAN

Slogan

Discover innovative power in you.

Human research based on creative challenging spirit

Mutual perpetuity through client partnership

Create synergy of mutual blending
Statement

As a Global Marketing & Communications Company, we pursue the greatest value through the realization of innovative communications based on creative thinking and challenging spirit.
Catch-Phrase

We understand the true meaning of the things beyond its surface. Beyond stereotypes, common sense and narrow-mindedness. Beyond conventional thinking and limitations. We rediscover the new meaning of the world around us Discover Beyond

Core Value Action Principle: Challenge Momentum Leadership; Customer Customer Mind Reader; People Talent Intelligence; Collaboration Interactive Dynamics; Globality Global Path Finder

INNOCEAN practices ‘Genius’ which encourages each individual to develop creative competence through collaborative efforts.

INNOCEAN has a distinct goal to become a leading global marketing communications company by 2015 through the contributionl of each individual’s creativity, philosophy and loyalty. There exist shared values that every INNOCEAN staff must embrace in order to achieve this common goal.

Uncompromising
Initiating
Ever-changing
Honest

INNOCEAN staff promise to fulfill the following beliefs and principles regarding their tasks.

Be
Brave
Be
First
Be
Integrated

Management
Philosophy

Realize the dream of mankind by creating a new future through ingenious thinking and continuously challenging new frontiers.

Vision Slogan
& Statement

Together for a better future

The Hyundai Motor Group aims to create ultimate value and promote harmonious growth for all stake holders through eco-friendly management and respect for mankind.

Core Value

Challenge We refuse to be complacent, embrace every opportunity for greater challenge, and are confident in achieving our goals with unwavering passion and ingenious thinking.
Customer We promote a customer-driven corporate culture by providing the best quality and impeccable service with all values centered on our customers.
People We believe the future of our organization lies in the hearts and capabilities of individual members, and will help them develop their potential by creating a corporate culture that respects talent.
Globality We respect the diversity of cultures and customs, aspire to be the world’s best at what we do, and strive to become a respected global corporate citizen.
Collaboration We create synergy through a sense of “togetherness” that is fostered by mutual communication and cooperation within the company and with our business partners.

What we do

INNOCEAN's philosophy on advertising is to discover new insights and communication methods beyond the successful means of the past, fixed ideas believed by all, current trends, and superficial responses from consumers. Driven by its catchphrase “Be brave, Be first, Be integrated,” INNOCEAN always develops ideas to stimulate the consumer’s five senses and moves them from all points of contact between brands and consumers.

Uwe Gutschow Vice President IWA

INNOCEAN provides successful campaigns optimized for online, mobile, social and all other means in the new media environment and advanced digital platform operations. INNOCEAN focuses on technology-based digital marketing solutions to continuously improve clients' problem-solving capability within a diverse digital environment.

Sports
Provides Global Sports Business
Solutions Via Consulting,
Property & Sponsorship Marketing
Entertainment & Culture
Offers BTL Creative Solutions
Through Crowd Funding,
Branded Contents, PPL, etc.
Experience
Generates Differentiated Consumer
Experience Solutions By Establishing
New Customer Service Contents & Platforms
Space
Plans·Designs·Operates Business
Using Space As A Marketing
Communications Mean
Promotion
Plans & Executes Global Exhibitions &
On-Site Events To Help Consumers
Experience Brand’s Essential Values

Park, Myung-jin Team Leader HQ

INNOCEAN is the leading content producer, one that can create intriguing links between brands and consumers by planning and producing valuable and attractive content to induce significant consumer behaviors. INNOCEAN provides storytelling creative optimized for brands, by transforming its rich insights into various pieces of content (sports, space, branded entertainment, exhibitions, performances, etc.).

Media Planning
Develops Strategic Media Solutions
To Maximize Clients’
Return-On-Investment
Media Buying
Offers Integrated Media Buying Solutions
Via Specialized Media Capacity &
Negotiation Prowess
Out-of-Home
Operates Goal-Oriented OOH Campaigns
On Major Marketing Spots Banded
With Various AI & Interactive Contents
Digital Media
Strengthens Clients’ Digital Performance
Through Optimized Media Operations &
Insightful Proposals

Susan Shen Director IWC Media Center

INNOCEAN aims to provide consumer-oriented media communications that proactively cope with the rapidly changing media environment. INNOCEAN's media services are qualitatively and quantitatively sound, originating from scientific Channel Planning, developed from a brand communication database of consumer reach points and its industry-leading media-buying capacity. Furthermore, INNOCEAN continues to lead in innovative use of media by applying creative to all things beyond the existing means.

Advertising Hightlights

Global CEO Message

The word “INNOCEAN,” a combination of ‘Innovation’ and ‘Ocean,’ embraces our core vision to become in essence ‘An Ocean of Innovation’.

The company was founded with the aim of becoming a leader in the global communication industry, firmly based on innovations of strategy and creativity.

Guided by the management philosophy ‘DISCOVER INNOVATIVE POWER IN YOU’, INNOCEAN is evolving into a total marketing communications group.
To achieve this goal, we deliver improved value against increasingly difficult challenges and in the rapidly changing market conditions of the 21st century and beyond.

Here we respond to the opportunities not only in media, but also in society, based on consumers’ ever-changing needs of information and communication.

Based on this philosophical foundation, INNOCEAN is continuously strengthening its global competitiveness and adding value to every element of our marketing activity.

Providing the highest level of integrated marketing expertise, INNOCEAN is growing to become a global leader in the marketing communications industry.
I personally welcome you to the exciting world of INNOCEAN.

Lee, Yong-Woo Global CEO,
INNOCEAN /i>

DISCOVER Beyond [OUR VISION IS OUR PASSION FOR TOMORROW.]

WHAT WE ACCOMPLISHED

We’ve accomplished quite a bit since our founding in 2005. Scroll through our interactive timeline to see some of our most important milestones.

WHO WE ARE