[Discover Innovative Power in You]

WHAT WE ACCOMPLISHED

We’ve accomplished quite a bit since our founding in 2005. Scroll through our interactive timeline to see some of our most important milestones.

2016
DEC 2016Power Battle Watch Car Wins Top Prize in Animation Category at "Korean Content Awards 2016"
NOV 2016Wins Grand Prix at "Korea Advertising Festival" for 7 Consecutive Years

Signs Digital Creative MOU with Facebook
OCT 2016Joins Campaign Brief's "The 20 Most Awarded Agencies in Asia" Rankings
JUL 2016Reacquires UNICEF's "Mother-Friendly Workplace" Certification
JUN 2016Launches European Creative Hub, INNOCEAN Worldwide Berlin
MAR 2016Signs Local Advertising Rights MOU with Wallan Trading of KSA
FEB 2016INNOCEAN's Super Bowl Ad Celebrated as USA Today Ad Meter's First Ever Non-American Brand Winner
JAN 2016Wins Grand Prix at "TVCF Advertising Awards 2015"

Wins One Show’s Top Online Video "Automobile Advertising of the Year 2016"
2015
DEC 2015Snatches Grand Prix at Korea Color Awards 2015 for Gwangju-KIA Champions Field

Opens social big data analysis facility ‘Digital Command Center’
NOV 2015Crowned as the winningest agency at Korea Advertising Awards 2015
OCT 2015Global CEO Ahn, Kun-Hee named the winner of Chung-Ang Media and Cultural Award
SEP 2015Claims five wins at CLIO Awards 2015
AUG 2015Launches a new stand-alone global media business operation ‘Canvas Worldwide’
JUL 2015Makes Initial Public Offering; listed on KOSPI market
JUN 2015Wins three Bronze at Cannes Lions 2015

Sponsors Cannes Lions’ opening & closing gala for four consecutive years
MAY 2015Produces full 3D animation, a first in the Korean advertising industry

Wins three Bronze awards at New York Festivals 2015
APR 2015Sends three employees to Cannes Lions to serve as juries

Launches 17th overseas operation, INNOCEAN Worldwide Middle East & Africa FZ-LLC
FEB 2015Receives Seoul City Mayor’s Award for INNOCEAN Mentoring Course Season 4 Project
JAN 2015Wins One Show’s Top Broadcast Automobile Advertising of the Year
2014
DEC 2014Acquires ‘2014 Best Family Friendly Management’ certificate from Ministry of Gender and Equality
NOV 2014Global CEO Ahn, Kun-Hee receives Appreciation Plaque from Korea Advertising Awards

Wins nine awards, including three Grand Prix, at Korea Advertising Awards
OCT 2014Jointly organizes a modern art exhibition ‘Tomorrow 2014’

Signs MOU with UAE Juma Al Majid Group
AUG 2014Global CEO Ahn, Kun-Hee receives International Honor Award at AD STARS 2014
JUL 2014Hosts Korea Speed Festival 2014, nation’s first ever street circuit racing tournament
May 2014Opens 16th overseas operation, INNOCEAN Worldwide Mexico
Apr 2014Chosen as the ‘Agency of the Year’ at Delhi Advertising Club 2014
Jan 2014Wins One Show’s Top Interactive Automobile Advertising of the Year
2013
DEC 2013INNOCEAN Worldwide GCC (Global Creative Council) established. Comprised of a select group of our finest creative minds, the GCC meets quarterly to discuss and share the latest innovations from across the globe.
JUL 2013Wins Red Dot∙IDEA∙iF, highly prestigious, top-three design awards.
Jan 2013Executes all marketing and promotions for Special Olympics World Winter Games 2013 at Pyeongchang.
2012
Dec 2012Winner of most awards, including the highest number of Grand Prix at Korean Advertising Festival.
Jun 2012Wins five Cannes Lions awards.
May 2012Executes all branding and marketing, including logo design, for Expo 2012 Yeosu (a.k.a. the World’s Fair)
FEB 2012Super Bowl commercial for Hyundai named to top ten list by USA Today for the first time.
2011
May 2011First agency to achieve certification as an official promoter of the International Motorsports Games.
2010
Oct 2010Executes all marketing and promotions for Korean F1 Grand Prix.
May 2010Hired by Korean government for all planning and execution of national booth during Shanghai expo.
2009
Sep 2009Opens joint company, INNOCEAN-CBAC in Beijing, China.
2008
Dec 2008Establishes Americas RHQ in Huntington Beach, USA.
2007
Jul 2007Establishes Europe RHQ in Frankfurt, Germany.
2005
Nov 2005INNOCEAN Worldwide India in New Delhi becomes its first overseas operation.
May 2005INNOCEAN Worldwide establishes HQ in Seoul, South Korea.

WHO WE ARE

INNOCEAN aims to become a global leader by creating future value through customized total marketing strategy service.

Global CEO Message
Ahn, Kun-Hee Global CEO,
INNOCEAN Worldwide
Ahn, Kun-Hee
  • Slogan

    Discover innovative power in you.
    Human research based on creative challenging spirit
    Mutual perpetuity through client partnership
    Create synergy of mutual blending
  • Statement

    As a Global Marketing & Communications Company, we pursue the greatest value through the realization of innovative communications based on creative thinking and challenging spirit.

  • Catch-Phrase

    We understand the true meaning of the things beyond its surface. Beyond stereotypes, common sense and narrow-mindedness. Beyond conventional thinking and limitations. We rediscover the new meaning of the world around us Discover Beyond

Core Value Action Principle
Challenge Momentum Leadership
Customer Customer Mind Reader
People Talent Intelligence
Collaboration Interactive Dynamics
Globality Global Path Finder

INNOCEAN practices ‘Genius’ which encourages each individual to develop creative competence through collaborative efforts.

INNOCEAN has a distinct goal to become a leading global marketing communications company by 2015 through the contributionl of each individual’s creativity, philosophy and loyalty. There exist shared values that every INNOCEAN Worldwide staff must embrace in order to achieve this common goal.

  • Uncompromising
  • Initiating
  • Ever-changing
  • Honest

INNOCEAN Worldwide staff promise to fulfill the following beliefs and principles regarding their tasks.

  • Be
    Brave
  • Be
    First
  • Be
    Integrated

Management
Philosophy

Realize the dream of mankind by creating a new future through ingenious thinking and continuously challenging new frontiers.

Vision Slogan
& Statement

Together for a better future

The Hyundai Motor Group aims to create ultimate value and promote harmonious growth for all stake holders through eco-friendly management and respect for mankind.

Core Value

  • Challenge We refuse to be complacent, embrace every opportunity for greater challenge, and are confident in achieving our goals with unwavering passion and ingenious thinking.
  • Customer We promote a customer-driven corporate culture by providing the best quality and impeccable service with all values centered on our customers.
  • People We believe the future of our organization lies in the hearts and capabilities of individual members, and will help them develop their potential by creating a corporate culture that respects talent.
  • Globality We respect the diversity of cultures and customs, aspire to be the world’s best at what we do, and strive to become a respected global corporate citizen.
  • Collaboration We create synergy through a sense of “togetherness” that is fostered by mutual communication and cooperation within the company and with our business partners.

What we do

Kim, Jung-A Executive Creative Director HQ
INNOCEAN's philosophy on advertising is to discover new insights and communication methods beyond the successful means of the past, fixed ideas believed by all, current trends, and superficial responses from consumers. Driven by its catchphrase “Be brave, Be first, Be integrated,” INNOCEAN always develops ideas to stimulate the consumer’s five senses and moves them from all points of contact between brands and consumers.
Uwe Gutschow Vice President IWA
INNOCEAN provides successful campaigns optimized for online, mobile, social and all other means in the new media environment and advanced digital platform operations. INNOCEAN focuses on technology-based digital marketing solutions to continuously improve clients' problem-solving capability within a diverse digital environment.
Park, Myung-jin Team Leader HQ
INNOCEAN is the leading content producer, one that can create intriguing links between brands and consumers by planning and producing valuable and attractive content to induce significant consumer behaviors. INNOCEAN provides storytelling creative optimized for brands, by transforming its rich insights into various pieces of content (sports, space, branded entertainment, exhibitions, performances, etc.).
Don Longfellow Senior Vice President IWA
INNOCEAN offers systemic and practical marketing services ranging from brand diagnosis, problem extraction and discovery of market opportunities to brand positioning and communication strategy development through various perspectives. INNOCEAN explores and identifies in-depth consumer insights and market opportunities from a perspective of communication experts based on a database of broad and diverse categories and actual experiences. INNOCEAN deduces and provides communication solutions that correspond to our clients' needs based on various methods such as marketing and advertising market trend surveys and case studies.
Susan Shen Director IWC Media Center
INNOCEAN aims to provide consumer-oriented media communications that proactively cope with the rapidly changing media environment. INNOCEAN's media services are qualitatively and quantitatively sound, originating from scientific Channel Planning, developed from a brand communication database of consumer reach points and its industry-leading media-buying capacity. Furthermore, INNOCEAN continues to lead in innovative use of media by applying creative to all things beyond the existing means.

Advertising Hightlights

OUR CLIENT

  • HYUNDAI MOTOR GROUP
  • HYUNDAI MOTOR COMPANY
  • KIA MOTORS
  • NRG ENERGY
  • FOOTJOY
  • TURKISH AIRLINE
  • PETRO CHINA
  • USHA International
  • Cycling Canada
  • ALPINA
  • HYUNDAI MOBIS
  • HYUNDAI  ROTEM
  • HYUNDAI GLOVIS
  • BULLSONE
  • HANKOOK TIRE
  • HYUNDAI WIA
  • HYUNDAI AUTRON
  • HYUNDAI STEEL
  • HYUNDAI AMCO
  • HYUNDAI ENGINEERING&CONSTRUCTION
  • HYUNDAI HYSCO
  • KCC
  • HYUNDAI HEAVY INDUSTRIES CO,LTD.
  • HYUNDAI OILBANK
  • HYUNDAI CARD
  • HYUNDAI CAPITAL
  • HYUNDAI COMMERCIAL
  • HYUNDAI LIFE
  • HYUNDAI MARINE & FIRE INSURANCE
  • HICARDIRECT
  • HMC INVESTMENT SECURITIES
  • PRUDENTIAL LIFE INSURANCE
  • HAEVICHI
  • HI INVESTMENT & SECURITIES CO,LTD.
  • ADT CAPS
  • THE WALT DISNEY COMPANY
  • HOMEPLUS
  • WOONGJIN THINKBIG
  • KOLON SPORT
  • SIMONE
  • SHOEMARKER
  • SOMANG COSMETIC
  • ESTEE LAUDER
  • SAMYANG
  • PARIS BAGUETTE
  • HITE JINRO
  • CJ
  • DIAGEO KOREA
  • DAEWOONG
  • CANON
  • COWAY
  • KD NAVIEN
  • ASAN FOUNDATION
  • UNIVERSIADE GWANGJU 2015
  • PYEONGCHANG2018
  • SEOUL METROPOLITAN GOVERNMENT
  • KHNP
  • KB KOOKMIN BANK
  • KOREAN AIR
  • PIKICAST
  • HYUNDAI DEPARTMENT STORE
  • BBQ
  • CJ HEALTHCARE
  • NESPRESSO
  • VIPS
  • SMOOTHIEKING
  • SK TELECOM
  • OLIVEYOUNG
  • HYUNDAI LIVART
  • NEW
  • DONGWON F&B
  • GANGNAMGU
  • DAMYANG
  • Good Neighbors
  • DOMINO'S PIZZA
  • DAUMKAKAO
  • KAKAOPAY
  • GoodBase
  • Nexon
  • City construction
  • Samsonite
  • Zigbang
DISCOVER
INNOVATIVE
POWER IN
YOU

Global CEO Message

The word “INNOCEAN,” a combination of ‘Innovation’ and ‘Ocean,’ embraces our core vision to become in essence ‘An Ocean of Innovation’.

The company was founded with the aim of becoming a leader in the global communication industry, firmly based on innovations of strategy and creativity.

Guided by the management philosophy ‘DISCOVER INNOVATIVE POWER IN YOU’, INNOCEAN Worldwide is evolving into a total marketing communications group.
To achieve this goal, we deliver improved value against increasingly difficult challenges and in the rapidly changing market conditions of the 21st century and beyond.

Here we respond to the opportunities not only in media, but also in society, based on consumers’ ever-changing needs of information and communication.

Based on this philosophical foundation, INNOCEAN Worldwide is continuously strengthening its global competitiveness and adding value to every element of our marketing activity.

Providing the highest level of integrated marketing expertise, INNOCEAN Worldwide is growing to become a global leader in the marketing communications industry.
I personally welcome you to the exciting world of INNOCEAN Worldwide.

Ahn, Kun-Hee Global CEO,
INNOCEAN Worldwide

DISCOVER Beyond [OUR VISION IS OUR PASSION FOR TOMORROW.]

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