Ocean of Innovation

WHAT WE ACCOMPLISHED

We’ve accomplished quite a bit since our founding in 2005. Scroll through our interactive timeline to see some of our most important milestones.

2023
AUG 2023Establishing “STUDIO abit”, a joint venture specializing in content production
JUN 2023Acquires “D-PLAN360”, the digital marketing agency
APR 2023Wins the most at Clio Awards ever & more than other Korean agencies
2022
AUG 2022MOU Signed with Asia's Leading Independent Agency,
running “Asia Creative Hub” Project in Full Throttle
JUL 2022Announced the Future Business Strategic Keywords "C.D.M", Accelerating Digital Transformation
MAR 2022Acquires 100% of the Stake of “Canvas Worldwide”, the US-based Media Agency

Evolving to Claim Leadership in the Contents Industry after Acquiring Studio Lennon

Winning the record-breaking 9 awards at Spikes Asia 2022
FEB 2022KIA EV6 Super Bowl Ad Ranked No.1 in Automobile Brands at AD Meter 2022
2021
NOV 2021No.1 Creative Advertising Company in Korea Again for 2 Years by Campaign Brief Asia
JUN 2021Awarded a Gold Lion at Cannes Lions International Festival of Creativity 20/21
MAY 2021Acquires Digital Marketing Company “D.PURPLE”
APR 2021Selected as “DIGITAL AGENCY OF THE YEAR” by Adfest, Wins 10 Awards
2020
DEC 2020INNOCEAN Europe Named “Agency of the Year - Germany” at 2020 Eurobest
MAY 202013 Wins at New York Festivals Advertising Awards
MAR 2020Establishes New Overseas Operations in Singapore & Indonesia
2019
NOV 2019Triumps as the Winningest Company at Korea Advertising Awards 2019 with 12 Wins

Wins Spike Asia's "Agency of the Year - Korea" for Two Years in a Row
JUL 2019Acquires Global Digital Company “Wellcom Group”
MAY 2019Signs Joint Business Agreement with Lotte Cultureworks
MAR 2019Wins Grand Prix at ADFEST 2019
2018
NOV 2018Wins Two Grand Prix at Korea Advertising Awards 2018
SEP 2018KIA “BEAT360” Sweeps All Major International Design Awards
MAR 2018Opens Employee Child Care Center “INNOKids”
2017
DEC 2017Acquires US-based Creative Agency “David&Goliath”
MAY 2017Ranked 1st in CSR Category of Finance Asia’s “Asia's Best Companies”
2016
DEC 2016Power Battle Watch Car Wins Top Prize in Animation Category at "Korean Content Awards 2016"
NOV 2016Wins Grand Prix at "Korea Advertising Festival" for 7 Consecutive Years
JUN 2016Launches European Creative Hub, INNOCEAN Berlin
FEB 2016INNOCEAN's Super Bowl Ad Celebrated as USA Today Ad Meter's First Ever Non-American Brand Winner
2015
DEC 2015Opens social big data analysis facility ‘Digital Command Center’
SEP 2015Claims five wins at CLIO Awards 2015
AUG 2015Launches a new stand-alone global media business operation “Canvas Worldwide”
JUL 2015Makes Initial Public Offering; listed on KOSPI market
APR 2015Launches 17th overseas operation, INNOCEAN MEA FZ-LLC
JAN 2015Wins One Show’s Top Broadcast Automobile Advertising of the Year
2014
OCT 2014Signs MOU with UAE Juma Al Majid Group
JUL 2014Hosts Korea Speed Festival 2014, nation’s first ever street circuit racing tournament
May 2014Opens 16th overseas operation, INNOCEAN Mexico
JAN 2014Wins One Show's Top Interactive AutoMobile Advertising of the Year
2013
Jan 2013Executes all marketing and promotions for Special Olympics World Winter Games 2013 at Pyeongchang
2012
Dec 2012Winner of most awards, including the highest number of Grand Prix at Korean Advertising Festival
Jun 2012Wins five Cannes Lions awards
May 2012Executes all branding and marketing, including logo design, for Expo 2012 Yeosu (a.k.a. the World’s Fair)
FEB 2012Super Bowl commercial for Hyundai named to top ten list by USA Today for the first time
2010
Oct 2010Executes all marketing and promotions for Korean F1 Grand Prix
2009
Sep 2009Opens joint company, INNOCEAN-CBAC in Beijing, China
2008
Dec 2008Establishes Americas RHQ in Huntington Beach, USA
2007
Jul 2007Establishes Europe RHQ in Frankfurt, Germany
2005
Nov 2005INNOCEAN India in New Delhi becomes its first overseas operation
May 2005INNOCEAN establishes HQ in Seoul, South Korea

WHO WE ARE

As a BX Solution Company grounded in cutting-edge technology and insightful data analytics, our primary focus is crafting unique and imaginative experiences.

Global CEO Message
William Lee Global CEO,
INNOCEAN
Lee, Yong-Woo
Brand Persona

Code of Conduct
  • Be
    Agile
  • Be
    Brave
  • Be
    Confident

What we do

INNOCEAN's philosophy on advertising is to discover new insights and communication methods beyond the successful means of the past, fixed ideas believed by all, current trends, and superficial responses from consumers. Driven by its catchphrase “Be brave, Be first, Be integrated,” INNOCEAN always develops ideas to stimulate the consumer’s five senses and moves them from all points of contact between brands and consumers.
Uwe Gutschow Vice President IWA
INNOCEAN provides successful campaigns optimized for online, mobile, social and all other means in the new media environment and advanced digital platform operations. INNOCEAN focuses on technology-based digital marketing solutions to continuously improve clients' problem-solving capability within a diverse digital environment.
  • Sports

    Provides Global Sports Business
    Solutions Via Consulting,
    Property & Sponsorship Marketing

  • Entertainment & Culture

    Offers BTL Creative Solutions
    Through Crowd Funding,
    Branded Contents, PPL, etc.

  • Experience

    Generates Differentiated Consumer
    Experience Solutions By Establishing
    New Customer Service Contents & Platforms

  • Space

    Plans·Designs·Operates Business
    Using Space As A Marketing
    Communications Mean

  • Promotion

    Plans & Executes Global Exhibitions &
    On-Site Events To Help Consumers
    Experience Brand’s Essential Values

Park, Myung-jin Team Leader HQ
INNOCEAN is the leading content producer, one that can create intriguing links between brands and consumers by planning and producing valuable and attractive content to induce significant consumer behaviors. INNOCEAN provides storytelling creative optimized for brands, by transforming its rich insights into various pieces of content (sports, space, branded entertainment, exhibitions, performances, etc.).
  • Media Planning

    Develops Strategic Media Solutions
    To Maximize Clients’
    Return-On-Investment

  • Media Buying

    Offers Integrated Media Buying Solutions
    Via Specialized Media Capacity &
    Negotiation Prowess

  • Out-of-Home

    Operates Goal-Oriented OOH Campaigns
    On Major Marketing Spots Banded
    With Various AI & Interactive Contents

  • Digital Media

    Strengthens Clients’ Digital Performance
    Through Optimized Media Operations &
    Insightful Proposals

Susan Shen Director IWC Media Center
INNOCEAN aims to provide consumer-oriented media communications that proactively cope with the rapidly changing media environment. INNOCEAN's media services are qualitatively and quantitatively sound, originating from scientific Channel Planning, developed from a brand communication database of consumer reach points and its industry-leading media-buying capacity. Furthermore, INNOCEAN continues to lead in innovative use of media by applying creative to all things beyond the existing means.

Advertising Hightlights

OUR CLIENT

  • HYUNDAI MOTOR COMPANY
  • KIA
  • Genesis
  • SAMYANG
  • SSG.COM
  • 29CM
  • JUNGSAEMMOOL BEAUTY
  • Pulmuone
  • NUTRICORE
  • INSPIRE Entertainment Resort
  • NARWAL
  • LION KOREA
  • NONGSHIM
  • KOREAN AIR
  • CLUBD OASIS
  • Grip
  • KAKAOBANK
  • HYUNDAI DEPARTMENT STORE DUTY FREE
  • HD Hyundai
  • HYUNDAI MOBIS
  • HYUNDAI  ROTEM
  • HYUNDAI GLOVIS
  • HYUNDAI WIA
  • HYUNDAI AUTRON
  • HYUNDAI AMCO
  • HYUNDAI ENGINEERING&CONSTRUCTION
  • HYUNDAI HYSCO
  • HYUNDAI OILBANK
  • HYUNDAI MARINE & FIRE INSURANCE
  • HYUNDAI STEEL
  • HAEVICHI
  • HYUNDAI DEPARTMENT STORE
  • HYUNDAI LIVART
  • HYUNDAI RENTAL CARE
  • Hanwha
  • KCC
  • Nike
  • Nexon
  • Ministry of Health and Welfare
  • HITE JINRO
  • KRAFTON
  • Apartmentary
  • Humasis
  • Daol Financial Group
  • Seoul Tourism Organization
  • Google Play
  • Seoul Housing & Communities Corporation
  • SK hynix
  • saengong
  • Cookat
  • Beauty Kurly
  • Market Kurly
  • rankingdakcom
  • Hangame
  • cellivery living & health
  • LocknLock
  • Descente
  • laundrygo
  • ililhow
  • bunjang
  • YouTube Shorts
  • Aer
  • megastudy
  • kmong
  • KAKAO WEBTOON
  • ziptoss
  • LG Electronics
  • goodchoice
  • oHouse
  • DONGWHA PHARM
  • elihigh
  • KYOBO LIFE INSURANCE
  • ever collagen
  • DR.forhair
  • newtree
  • BORYUNG
  • Kbank
  • socar
  • dabang
  • MUSINSA
  • COM2US
  • PALDO
  • KOREA YAKULT
  • SIMMONS
  • Zigzag
  • KWANGDONG PHARMACEUTICAL
  • Ministry of Environment
  • Samsonite
  • DOMINO'S PIZZA
  • KB KOOKMIN BANK
  • ASAN FOUNDATION
  • KOLON SPORT
  • HMC INVESTMENT SECURITIES
  • HICARDIRECT
  • HANKOOK TIRE
  • BULLSONE
  • Jollibee
  • TaylorMade
  • McDonald's
  • NATIONAL GEOGRAPHIC APPAREL

Global CEO Message

Our company, INNOCEAN, draws its inspiration from the fusion of ‘ocean’ and ‘innovation’. This name embodies our core mission – to pioneer the global communications sector through innovative creativity and strategic ingenuity.

INNOCEAN's impact stretches far beyond South Korea; we are a beacon of innovative creativity across the Americas, Europe, Asia, Oceania, and the Middle East.
Operating as a BX Solution Company grounded in cutting-edge technology and insightful data analytics, our primary focus is crafting unique and imaginative experiences.

To ensure sustainable business value, INNOCEAN is guided by three fundamental commitments:

First and foremost, we are devoted to delivering creative and innovative brand experiences. We actively support emerging digitally-driven creatives and foster a culture of communication and collaboration, the bedrock of pioneering ideas.

Secondly, our customers are our utmost priority. We dedicate ourselves to not only meeting but surpassing customer expectations, placing them at the center of our endeavors.

Lastly, we are resolute in propelling the growth of our existing operations while meticulously preparing for future ventures. In an increasingly competitive marketing landscape, where industry boundaries blur, we continuously explore new service areas.

We extend an invitation for you to join us on this journey of boundless creativity and ceaseless innovation, mirroring the vast expanse of the ocean, which is embodied by our name, INNOCEAN.

William Lee Global CEO,
INNOCEAN
GO TOP

Global network